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Branding products with your company logo and distributing them to your current and potential customers can increase sales. Logo products come in many shapes-pens, t-shirts, and stuffed bears, to name just a few. Each product reaches out to a different customer or client and is useful in different scenarios. Your job is to find the right logo products and the best distribution methods.
Determining The Right Giveaway Products For Your Business
First, sit down and make a list of the types of customers you attract. Are doctors your primary customer? Legal clients? Mothers? The public at large? Choose items that this group would use and keep with them. Example: blue-collar men use t-shirts, toy footballs, and beer-can holders.
Consider your budget. How many products will you give away? How much will the branding campaign cost you? Branding is important to increasing sales, so make sure you invest as much as possible to both branding and public relations.
Distribution Techniques
To help calculate how many logo products to buy, factor in how they will be distributed:
1. For outreach to prospective customers, use more
2. For mailings to current customers, use fewer
3. For distribution at an event, use more
4. For distribution to your best clients, use fewer
A powerful strategy is to purchase enough logo products to amount to five times the number of your current customers and distribute them where your target audience will be.
Buying Logo Products
Guidelines for buying logo products include:
1. Make a list of companies selling the products you want.
2. Obtain price quotes.
3. Request samples of their work.
4. Get references from their current customers.
5. Remember that buying in bulk can save you money. If you're planning two or three phases of distribution, buy enough for all the phases up front.
If you keep these simple tips in mind, you'll choose the most appropriate, cost-effective giveaway items for your target audience.