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2008 3 months, a manufacturer of electrical household ventilation Airmate trademark SAIC officially recognized as "Chinese Famous Brand." From the initial pure OEM OEM to ODM, and then to OBM, from manufacturing to create out of one's own brand of road Airmate Electric directors, vice-chairman Cai Zhengfu winning brand has stood fast to their idea. Not long ago, reporters specifically on the topic of brand strategy interviewed Cai Zhengfu.
Speaking Airmate
hard-won "China Famous Brand" title, Cai Zhengfu very frustrating: "trademark is the brand of the core and the most important part of intellectual property. To build competitive trademarks and brands must create a unique personality and brand personality trademark. But to do this very long journey. "
It is understood that Airmate began as the first to OEM, ODM form of success in the world's most demanding on the design quality of the European market. Through cooperation with world famous brands, fast build a strong international market. This is Amy's own special trademark and brand-building funds and the full experience.
1993, Airmate began to design, name and register their trademarks??? "Amy Special" (AIRMATE). Then Airmate in turn business name (trade name) to "Amy Special", to achieve product trademarks, trade names and corporate logos (Division logo) of the Trinity, and realized from the OEM, ODM to the overall change 0BM , took to the road of brand building.
It is based on brand building
great attention, making the brand even more powerful Airmate. In just 15 years, the rapid growth of China will be fine
Small appliances
Representative of the brand, for several years the market share of electric heating section 1,
Fan
No. 2 market share, and access to the Shenzhen "the public's favorite top ten mark," Guangdong famous brand, national fan product quality inspection qualifications and "China Top Brand" and many other honors.
Become the backbone of the brand in the following Airmate gradually become international, to become the world's most famous brands of electric fans. Its products sell well in Japan, Korea, Britain, United States, France and Canada, more than 100 countries and regions as Japan's Toshiba, Sanyo, Germany, Rowenta, SEB and many other world-famous French brand suppliers. Moreover, Airmate have occupied the market share of Europe's biggest fan, known only to design the Italian Airmate fans on sales for many years ranked number 1, more than 30% market share.
"Chinese Famous Brand" in the opportunities, but also to Airmate brings new challenges. "We will adhere to the concept of continuous innovation, adherence to the highest quality standards, and strive to the product so specialized, so refined, so that consumers can have real world experience to the real value Airmate." For the future, Cai is rich with confidence.