Building A Brand With Fun And Food

Building A Brand With Fun And Food

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 Building A Brand With Fun And Food

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Boner Billys, Famous Hot Dogs backs up a good laugh with incredible tasting food. What sets Boner Billys Famous Hot Dogs apart from the norm, beside its Mobile Food Service Vehicle (MFSV) business model is the fact they have carefully crafted a theme. The theme is based around the legendary, Boner Billy, an American hero and his faithful sidekick Chubby. Boner Billys is supported by a zany food menu of funny names and a whole line of theme gifts and apparel designed rattle your funny bone. I think it is safe to say, in these tough times we could all use a good laugh. Boner Billys is by far the funniest thing I have seen in a long time, fresh and drop to the ground laughing fun.


The Boner Billy's name just about says it all, a risqu, on the edge, yet, not over the top fun theme. Boner Billys carefully walks the line and keeps it tasteful, comical, and for the whole family with a bonus of great food. The Boner Billys business model takes the Boner Billys theme right to their customers via a Mobile Food Service Vehicle (MFSV), which is one of the fastest growing industries. The people at Boner Billys play it smart by offering Boner Billys themed shirts, hats, etc. alongside a great line up of food. It is funny but I could not for a moment imagine buying or wearing a McDonald's or Burger King tee shirt or hat. With Boner Billys Its hard to resist not buying a shirt, hat, or other gift item because its just so funny!!!!


The Marsh Robert Group, R&D team has successfully blended food and fun in the same mouthwatering bite. MRG Project director, Ethan McQueen told us; People are always looking for different options when it comes to grabbing a bite to eat. When we put the idea in to motion we said lets deliver fun and food in the same bite. Fun and tasty food was our theme and we feel we have achieved that. Americas fondness with fast food just grows and grows, and shows no signs of slowing down. In fact, over 25 percent of Americans consume fast food every day. Despite the large-scale financial turmoil, the US fast food industry grew at a rate of around 4% year-on-year in 2009. Our research has found that the overall fast food market is expected to grow in coming years and will cross the US$ 170 Billion mark by 2010.


Mobile Food Service Vehicles have become a in style way of delivering quality food with the advantage of moving locations to meet market demands. MFSV growth is exploding nationwide. Boner Billys is set to run mobile units and will soon be offering franchise opportunities. This is a bandwagon you might want to jump on as the model is being shopped, www.bonerbillys.com