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the current 23 product market investment dealers choose electric water heaters there is a more serious The quick success of psychology, recently, more than investment quilt, severe loss of cases. Such cases there is the source of some second-tier brand water heater short-term market concept. China's electric water heater industry, the existence of two different second-line brand management concept, resulting in two types of market management style and corporate investment value opposite.
With Water Heater Industry concentration is increasing the brand, electric Water heater Business margins are gradually shrinking. Need for strategy strategic business management organizations Shanghai Commodities recent 23 second and third line electric water heater market research showed that business survival: Today, second and third tier markets businesses showed two living state, one other new industries in transition, seeking higher profits; The second is to seek new water heater brand, further develop the second and third tier markets.
But the latter seeking to join the brand new water heater often face confusing choices.
Market currently 23 investment dealers select electric water heater products for quick success there is a more serious psychological, recently, more than investment quilt, severe loss of cases.
Brands Marketing Mr. Bo Feng, strategic management expert that is the source of such precedents, some second-tier brand of short-term electric water heater market concept. China's second-tier brand electric water heater industry, the existence of two different operating concepts, giving rise to two types of market management style and corporate investment value opposite.
First, short-term profit-oriented enterprises. Opportunistic grab by these enterprises are short-term profits, they do not focus on core technology R & D investment, the lack of systematic quality control ability, durability of the products of these enterprises are often poor. But they are very focused product promotion, short-term to build brand awareness, and product appearance design. This philosophy made a lot of investment in the secondary market dealers who fail, or even bankruptcy.
These second-tier brands is very low because of cost, so as to quickly enter the market, short-term profit makers are very objective. But after some time, product quality and other issues emerging, enterprises have remained indifferent, or even close down, a lot of difficult questions for dealers caught off guard, unable to cope with the final selection of these distributors can only bankruptcy. After the huge loss of money this first case, not uncommon in 23 markets.
Second, brand-oriented enterprises. Such enterprises have strong brand awareness, and mature vendors philosophy, with independent R & D capabilities and core manufacturing base, independent R & D-based products, with independent intellectual property rights, product quality, novelty, popularity has to meet market trend.
23 select electric water heater market dealer brands, enterprises should choose brands, such as the ASDC has 20 years of production history that the old brand.
China Home Appliances The authority of the media industry, "household appliance market," released "2009 China's electric water heater industry, most investment value brands", the ASDC number one, as the market currently 23 investment dealers chasing a number of electric water heaters focus.
ASDC is the production of one of the founding of heaters, electric water heater has 23 years of production history, China has successfully led the storage-type electric water heater industry.
Brand philosophy has always been throughout the course of development of enterprises took the lead and ensure the stability of 23 years took the lead in product quality and leading core technology.
Specifically, in terms of quality, ASDC has with AO Smith, Ariston, Haier brand line of products the same outstanding performance. Using 23 years of industry and professional experience, took the lead in more products to market, performance and quality is more stable. Meanwhile, the ASDC electric water heater and major raw materials Fitting All from the world's top manufacturers. Therefore, a high degree of confidence in the quality of products took the lead, and made three bags of promise.
"Anti-power wall" as the core technology of electric water heaters, advanced product technology to test whether or not an important indicator. Currently only Haier, Shuaikang , ASDC and a handful of brands have this patented technology, the use of fully guarantee the safety of consumers. In addition, ASDC electric water heater also has a number of patented technologies, in every detail for the sake of consumers, such as the third gear speed-power technology to solve the heating and hot water to provide efficiency issues; four titanium liner patented technology, maximizing improve the water heater's life; valley, timing and other functions to deal with the human energy issues; similar to antifreeze, antimicrobial technology fully into account the user's shower environment.