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Naming a new business or company has always been hard, but now that businesses must also brand their identity on the Internet and have a unique domain name for their web site it is more difficult to make it come together. This is why many businesses are working with a naming consultant these days. A consultant can help you name your business or company, and they can also help you come up with a business domain name if the one you want is already taken or if your business name does not transfer well to this format. They can even help create a brand name for your business and your company's identity on the Web. Some people might be surprised to even hear the idea of hiring a naming consultant to craft the image and brand-name of a business, but there are many business owners benefiting from this type of service. It is important to have a business domain name that is easy to remember and quick to spell out. It also has to be catchy and should represent the core of your business. And, of course, your domain name has to be available. If someone else is already using the domain you desire you will probably need some help coming up with a new one that fits. The process of naming a new business and creating the brand image for a company requires much more than coming up with a name off the top of your head and thinking of a catchphrase to print on business cards. It is necessary to come up with a business name and a domain name that will increase your visibility and aid with marketing on the Internet. And even if your chosen name is already taken, there is sure to be another perfect moniker can be crafted. Not all business owners are wordsmiths. This is why so many must rely on a consultant to come up with the perfect name.