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Concept is the key factor on which your companys image is mounted. It is just like a dress you give yourself on certain event, whether you want to have a 17th century classic outfit or a 20th century funkiest one. The way you will dress will actually create an image of your personality and get your insight out in front of the viewers.
Exactly this way, every company requires a creative concept of logo design for better projection of business. It will be source of the introduction about your companys vision and philosophy amongst the masses. It actually will create and develop the characteristics, features and value of your company.
Logo designs must enrich with meaningful graphics and content. Size, color and shape of logo designs also effect the perception of viewer with several other little factors like brightness, sharpness, boldness, sobriety etc. They must flirt with your color theme. Make sure that a proper research has been conducted before launching of your logo. It is a must-do thing that will keep you at safer side. Balanced proposition of every single thing will make a heart-grabbing unique logo for your company; else you are asking your potential prospects not to have a look again on your logo-printed items which of course you will never ask for.
In addition, it is important that the logo be able to:
Simplistic in Nature
Logo designs should not be overly elaborate. Keep the number of colors in the design to a minimum. This will be beneficial when the image is resized.
Timeless
A logo should have a long shelf-life. A logo is something that should not be changed too frequently. In fact many of the most recognizable logos are well aged.
Respect Trademarks
When designing the logo be sensitive to trademarked logos. Do not spend the time and energy building a brand that will ultimately cause consumer confusion. Avoid a design that may be similar to another company. The logo design should be different enough that market place confusion will not occur.
Medium Compatible
Request for a variety of formats to make it simpler for reproducing the logo in a variety of different mediums. If displaying a logo on the web, it is important the logo be in a compressed format to make the webpages load faster. Also, be sure to have a high resolution image for print media in order that it does not appear pixelated when printed.
Go with taglines and slogans: Taglines incorporated into the logo help reinforce the underlying message in a logo and can be an easy addition. Countless memorable marketing campaigns over the years have associated slogans with a logo to hit a message home.