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It is the corporate identity of an organisation that ensures the company’s depiction among competitors and clients that forms the basis of its future growth and eventual success. Every single aspect that goes into building the company’s look and its continuous progress, such as, the name of the company, the logo, the colours used in the logo, the slogan that define the company’s nature of business and the corporate communication that goes into interacting with prospective clients etc are very essential.
The corporate identity of a company is a very critical area as far as branding is concerned. The strategies involved in brand construction with a futuristic view and prediction of market behaviour shape the corporate identity. It is the very essence needed to set goals, establish trade and function profitably in the industry. Let us discuss a few aspects that influence the corporate identity of a company.
Logo – The logo is the emblem, the crest of any company. It connects the customer/client visually to the company and is the factor of individuality. The logo of the company appears everywhere from its office building, to letter heads, from visiting cards to the company website, brochures and other marketing purposes, therefore it is important to work on the Logo carefully. You may hire a designer to create the logo for your company but remember it has to display the personality of your business.
Corporate Communication – Communication in all its form – written, verbal and electronic is vital. It is imperative to communicate with clients/stakeholders/customers/subordinates for a transparent relation with all. Rapport building is most important for any company and corporate communications does exactly that for you.
Company Name – One very important factor that plays an integral role in shaping or influencing the corporate identity is the name of the company. Everyone out there recognizes your company by its name and therefore it is the most crucial feature in building an identity in the online world. Also, stick to one name only. It is the name through which people identify you and therefore constant change would confuse them.
Company Behaviour – This too is very influential in promoting or downgrading the corporate identity of your company. The core values of your business, strict adherence to work ethics, discipline and rules, all of it helps in establishing the corporate identity.