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HC Valve Network: Today's society, can be said of China to the sea eight immortals, the fancy takes. Homogeneous product competition, intense market competition, China became the world's manufacturing facility has become an indisputable fact. Many businesses fail for different reasons, but the winner of the magic is surprisingly similar, that is, without exception, with their brand strength. Haier Home Appliances Kingdom, the speed of the myth ... ... Mengniu brand, a company in the hands of the sharpest sword. Economic globalization is the globalization of competition, globalization, the Chinese, for Chinese brands, is the opportunity, but also a challenge. Central Japan
Group Shandong enterprises bigger and stronger, while Take Measures to the prevailing circumstances, vigorously implement the brand strategy, speed up technological innovation, and effectively improve product quality, and enhance core competitiveness of the market. 84 years from the beginning of several million yuan factory, dozens of village workers in small factories, to the current total assets of 870 million yuan, more than 4,000 employees to LPG cylinders as the leading industry, involving Valve , Pipe fittings, brake discs, rubber tires, Woodworking Machinery six products, with nine subsidiaries comprehensive enterprise group. 2009, 1.92 billion yuan output value, Sell Income of 1.7 billion, profits of 110 million yuan, export 45 million U.S. dollars. "Ring Day" brand LPG cylinder as recommended by the National Ministry of Construction Products, in 2009 by the State General Administration of Business Administration named "China Famous Brand" can be such a success, thanks to the implementation of the company to go trademark brand strategy, building competitive industries the road of independent innovation.
One, focusing on branding, vigorously implement trademark strategy
Mark is production quality of the product or service symbol, but also to create wealth for the corporate intangible assets. Implement trademark strategy of products and services beneficial to establish a good reputation and credibility, increase value-added products and services, enhance product and service development, occupation, the ability to consolidate the market. Central Japan chairman Panshu Chang's "focus on the implementation of trademark brand strategy" is to enhance core competitiveness an important measure.
Brand is the image of the trademark is the productivity of enterprise development. Since its inception, in the twenty years of development, vigorously implement trademark strategy, insisted on the "Ring Day" trademark long-term stability of the publicity, the use of more than 20 cities across the country set up sales offices, to strengthen the international inter- Cooperation And exchanges, set up a branch in Dubai, with the sales group in a timely fashion to adjust Marketing Strategy, improving sales networks, and gradually the country 27 provinces, autonomous regions and municipalities, especially the western rural areas to establish sales outlets established by the spots and the surface, from inside to outside marketing network. Face characteristics of the rural consumer groups, full use of Fair, International Fair, the various forms of outdoor Advertisement , Brochures, and television, newspapers and other media, to increase "Ring Day" brand of propaganda.
2003, the company used in the LPG cylinder on the "Ring Day" trademark by Shandong Administration for Industry and assessed as "Shandong Famous Brand", was renewed in 2006 as the "Shandong famous brand." In 2009 by the National Business Administration named "China Famous Brand."