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They say image is everything and that can be really true when it comes to a company's letterhead. What your letterhead design says about your company can mean a lot to your overall brand image as well as your communications strategy. It should say something about you as a company and convey your values, your image and your style. When you engage the services of a printer to custom print your letterhead, make sure they have letterhead design services included as part of their services so they can help you choose a letterhead that is right for your business and will make a statement and also be functional and practical as well.
Businesses like yours use letterhead for a variety of functions, but it must be assumed that it will be primarily for external communications like letters, invoices, receipts, and memos. The design should be practical enough to accommodate the various uses that you will be using the letterhead for, yet unique enough so that it really stands out as being from your company or organization and that is it clearly identified with your company as a brand and as an image that you want to convey. Letterhead is really an essential component of any company's communications strategy and although it can be simple, it has to convey the right message about your company and contain the pertinent information so people know it is from your company right away when they see it.
The design can be bold and daring if you are a new start up and want to convey a trendy look. If you are a company that is on the cutting edge of technology, a real bold looking letterhead will send the message that your company is a cutting edge company and that message is conveyed right down to your letter communications. If you are engaged in more conservative business pursuits, you can still have letterhead that is elegant and colorful, yet refined and dignified enough so as not to compromise your company's mission and image.
When you engage the services of a custom printer, make sure they include letterhead design as part of their services. They can work with you to craft the appropriate style for your business and show you different samples so you can get an idea of what you want. Having the right letterhead is important for you and your business in order to achieve your communications goals and enhance your brand image.