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Creating a positive brand can be one of the most lucrative aspects to online marketing. It can be the difference between being a leader in your market place and a complete unknown. What's more it is not complicated to set up a brand. This article will outline a few of the many ways to create a positive brand image.
It should, as a word of caution, be noted that whereas it is easy to create a good brand image it is also possible to create a negative one. One of the easiest ways to avoid creating a negative image it to make sure the product or service that you are offering is great and of tremendous benefit to people. Having a poor product or service is a recipe for disaster and will ultimately cost you in the long run.
1. Create a simple colour scheme for your website. Having a theme of one or two colours is a great way to start creating a brand. Once you have picked your colour scheme make everything reflect the scheme.
Make sure all your web pages are the same colour. If you are offering a newsletter apply the same colour scheme to it. Perhaps you could also consider having a colour scheme for your emails. Similarly, if you have Ebooks or video products use the same scheme. The fewer colours you use in your scheme the better. Two colours often work best.
2. Customised graphics are another great way of creating a successful brand. A unique graphic that is relevant to the product you are promoting is a great way of differentiating you from your competitors.
Having a graphic that is part of a theme or concept is a brilliant way of creating your brand. For example, look to other marketers to see what graphics they use. Car manufactures each have their own unique logos. Pick your own logo, if you can make it relevant to what your website does, the better the branding will be.
3. Language is one of the most powerful tools at your disposal. As everything has arbitrary meaning and meaning lies within our language - it is perhaps the single greatest way to create a brand. Use language in a unique way.
Invent phrases that are unique to your product and website. You don't have to invent new words just use them in a different context or create a unique phrase. If you have a certain strategy, call it something unique and relevant. Creating unique phrases is a great way to create your band and the more unusual they are, the better and stronger your branding will be.
4. Have you ever repeated a word so many times that it has lost its meaning? Similarly, when we are bombarded by words on a daily basis we get used to them and they lose their impact. However, you can use this to your advantage by creating language that stands out. Artists use this principle the whole time.
They take the everyday and make it unique. One of the most famous, and also richest, artists in the world is Damien Hirst. He is famous for taking everyday things and putting them in unique places. He takes animals such as cattle and places them in formaldehyde solutions. You can do similar things by taking everyday phrases and putting your own unique 'spin' on them.
Utilising some of the above will put you on your way to creating a successful brand and increasing your business potential.