Guangdong, A New Pattern Of Home Appliance Industry: Regional Brand Image Is More Prominent

Guangdong, A New Pattern Of Home Appliance Industry: Regional Brand Image Is More Prominent

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 Guangdong, A New Pattern Of Home Appliance Industry: Regional Brand Image Is More Prominent

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"Guangdong home appliance industry is the formation of the new layout and structure refinement, each producing large-scale features of the appliance Boom." February 12, 2006, with the industry say that after years of development, gradually enlarge the Guangdong home appliance industry has recently highlighted a new trend, its distinctive feature is the division of production areas have a more detailed scope, the main producing areas, producing a more concentrated product type, regional-made






Brand






Image of the increasingly prominent.






 






Zhongshan rapid development of home appliance industry






Guangdong Household Electrical Appliances Chamber of Commerce, introduced the Secretary-General Xie Desheng, producing appliance industry is growing rapidly in emerging parts of the province began to form several different characteristics of the production base, Zhongshan, Foshan, Zhanjiang and related areas are rising. Nantou, Zhongshan City, the Consumer Electronics Association president Bo Qin told reporters yesterday, since late 2000, early 2001






Changhong






And






TCL






Air conditioning






Has settled, the town has five consecutive years of growth in home appliance industry are more than 30% in 2005, breaking 10 billion yuan mark in home appliances production. According to the disclosed Nantou government quickly established the air-conditioning,






TV






, Refrigerators and other large appliances based appliances industry development direction. At present, the town has nearly 500 appliance manufacturing and supporting enterprises, which in






Sell






Revenues of more than billion, some ten appliances this year is expected to more than 12 billion yuan output value.






With the south end adjacent to the town in Shandong Feng Ze Yi featuring small appliances. According to reports, small appliances and






Chain






Industry realized total industrial output value of output, Dongfeng town, more than 80%.






Glanz






Group is in production in 2003 over 10 million units of air conditioner production base located in the Huangpu Town, Zhongshan City, the U.S. group also started the fan industry has moved to Zhongshan.






Foshan highlights the emergence of new household appliances industry






And Zhongshan point above the town quite similar, though more in the periphery of small household electrical appliance enterprises minor celebrity, but the South China Sea, the appliance industry is not in the overall economy has been dominant. However, beginning from June 2003, the western South China Sea plate has attracted more and more industrial enterprises over TV presence, there are already






Package






Including TCL






Toshiba






Industrial park 100 appliance business, although the number of household appliances enterprises within the region and Technology Park, the South China Sea total number of enterprises accounted for only 6%, but output in 2004 reached 9.4 billion yuan, accounting for 20% of total industrial output value park. Insiders pointed out that the rise of the South China Sea appliance business is a characteristic of large, foreign-funded enterprises proportion.






Learned, in the South China Sea area development plan, by 2010, will achieve 40 billion yuan output value of household electrical appliance industry sales revenue 38 billion yuan, profits of 3.0 billion, more than two companies formed Chaobai Yi, over 1 billion yuan more than 10 appliance business clusters. Right now this area is becoming second only to the region, Shunde, Foshan another major appliance industry base.






"Zhanjiang create" Visible






Contrast, Zhanjiang, producing even more distinctive characteristics, main product is rice cooker. According to the Consumer Electronics Association to a relevant source of Zhanjiang, Zhanjiang throughout the region, rice cooker of the annual output of 40 million units, accounting for 50% of world production, accounting for 70% of China's rice cooker production! It was reported that the national authorities have decided to apply for "rice cooker Hometown" title, while well-known manufacturers also are applying for provincial-level enterprise technical center and test center, to further enhance industry standards.






Analysts noted that, in the context of large, household appliances industry in Guangdong has a very clear layout, Shenzhen






Skyworth






,






Konka






, Huizhou with TCL, Desai, Shunde has beauty, Glanz,






Kelon






, Zhuhai Gree large well-known companies, now in the industrial division of labor and radiation, the emerging area of home appliance industry is the formation of scale and character, created after the breakdown of such producing a comprehensive new pattern of flowering, no doubt do the Guangdong home appliance industry the trend of bigger and stronger sexual selection