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You have always given away branded corporate gifts to your target audience in your country. But you are not sure if your set giveaways would suit the taste and sensibility of a foreigner.
"The economy is going to boom soon."
"This trend will reverse soon. We have a long way to go before we decide on a single advertising campaign for our products..." The speaker says. The speaker is your foreign investor from Sweden. You badly need this business and are thinking of impressing this person.
As a business owner, the onus is on you to make a great impression on the offshore investor so that you get a lot of business deals from the company.
Branded Corporate Gifts for a Specific Target Group
As a business owner, you should give away presents to:
- Promote brand awareness
- Enhance goodwill
- Build a brand image
- Improve faith in the brand
You need not wait for an occasion to give away such products to your investors or specific target group. You can invite them for a high tea and give them a gift as a token of respect. Or you could just courier it to them anyways.
They will certainly appreciate it and then keep you in mind the next time they make a purchase decision.
People generally appreciate thoughtfulness and a few ideas for branded corporate gifts may be:
- Pens and pen sets
- Tote bags for ladies
- Multi-purpose shopping bags
- T-shirts
- Chocolate boxes
- Stress balls
- Golf balls
- USB flash pen drives and so on
You can also give away yet to be launched samples as presents. As a business owner, you know the benefits of giving away samples. Your client is going to be really thrilled if he/she gets to use a sample of perfume or lotion that has not yet been launched. It shows that you completely trust your client and are very happy to be working with them.
One thing you may want to keep in mind is how your client is going to use your giveaway. You have to find out their immediate requirement and give away the present accordingly.
Most people really appreciate a thoughtfully designed coffee mug or a leather laptop case. They keep your thoughtfulness in mind when they source for a vendor next time round.
Above all, ensure that your branded corporate gifts and other promotional marketing giveaways work as effective sales and business marketing tools.