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When making any major purchasing decision, be it a personal or cheer team purchase, it is pivotal to understand the constraints of a properly calculated budget. This is undeniably true regarding cheer gear and cheerleading uniform purchases for athletic teams, including cheerleading. After calculating a budget, the next step in the purchasing process is deciding where to purchase the cheerleading uniforms. The items may be purchased entirely from one retailer or wholesaler, or they may be purchased from several different sellers. The decision of where to purchase cheerleading uniforms should be guided principally by the aforementioned budget.
After tallying a budget and researching various suppliers for the desired cheerleading gear, it is necessary to decide which items, if any, should be name brand, while the remaining items required to complete the purchase will be generic. Name brand gear can usually be purchased for an entire team at a discount by buying from a wholesaler or directly through the cheerleading apparel and gear company itself. Purchasing all of the necessary items (i.e., cheerleading uniforms, shoes, pom poms, etc.) from the same company can also result in further discounts, as dictated by economies of scale and the supplier's willingness to create a strong seller/buyer bond, or even an exclusive purchasing agreement, with the team. If a price quote for desired name brand cheerleading gear falls within the delineated budget, and the need to purchase name brand equipment is rather strong, then name brand gear is probably a good purchasing decision. However, it is imperative to avoid stretching the budget too thin in the pursuit of more expensive gear, as future replacement, repair, and unforeseen cost considerations must be considered.
It is the expected and unexpected future costs that lend deference to the idea of purchasing generic cheerleading gear as opposed to name brand gear. Generic gear will not only fall within the parameters of more budgets than name brand gear, it can also give a similar air of authenticity without undermining the functionality of the gear itself. It is the opportunity cost of price versus durable functionality that truly highlights the importance of researching the products and the reputation of the suppliers when purchasing generic gear. As opposed to name brand gear, which is generally presumed to incorporate higher levels of quality into its products in order to preserve brand equity, generic gear can come at a lower price but a higher replacement cost. Therefore, product research is vital when choosing appropriate generic gear.
A compromise between name brand and generic alternatives is another way to proceed with purchasing cheerleading uniforms. For instance, a specific team might find it desirable to wear uniforms that bear a brand name logo. On the other hand, the same team may want to cut total costs by purchasing functionally sound gear that happens to be generic. Conversely, if logo-emblazoned uniforms are not a necessity, it might be more appropriate for a team to purchase generic cheerleading uniforms while investing in specific shoes and other more expensive gear that are tailored to the specific type of cheerleading routine that the team performs at athletic events and competitions. For example, shoes with arches and soles that are designed for greater impacts would be necessary for routines that employ a lot of acrobatic jumps and leaps from high positions.Â
In conclusion, understanding the needs and funds that are available to a singular cheerleader or an entire team, and consequently creating a customized budget that accounts for future necessary expenditures, is the most necessary way to determine whether to buy brand name or generic cheerleading gear. Such a purchasing decision is independently relative to each scenario, therefore no single methodology described above can be universally correct. Understanding individual needs, and the best way in which to satisfy them within the confines of a proper budget, is the underlying bedrock of any major purchase.