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A glossy brochure or a site built with the latest Flash technology may impress a few, but when you're out pressing the flesh, there is nothing like a good laugh, a good relationship and giving a gift, a promotional product, that shows you've actually gone beyond just thinking of your customer as a customer.
Sound familiar? Good - and it makes perfect sense for budget-focused marketing.
You need to take care of customers according to the budget reality of the new millennium. And the reality is that Marketing departments are cutting back on budgets and Customers are cutting back on buying, either by choosing a lower price vendor, or simply not buying the same volumes any more.
In tough times, more than ever, promotional products are the perfect marketing vehicle of your company and for maintaining relationships with the people you call on week after week.
And Promotional Product Companies are listening to what their customers are saying by adding more, better, cost-effective items that you can personalize. Never before has there been so many exciting Promotional Products that you can personalize or put your logo on. Did you think it's all ash trays, simple coffee mugs or key chains? Think again.
Here are some of the most exciting items that Sales reps around the country are bringing to their sales calls:
- For the celebration Sales Call: totally customizable flute Champagne Glasses
- For the Environmental Customer: eco-friendly Promotional Cotton Tote Bags
- For the Coffee Lover: uniquely personalized espresso cups
- For the Busy Office Customer: Promotional Calculator Mouse Pads
- For an office celebration or annual company awards dinner: One of a kind Ceramic Tiles where you decide on the design, slogan, inspirational saying or prayer.
- For just about anyone: Custom Light Key Chains are great to light the way in the dark.
Need more ideas? These are just some of the items that you can find. Promotional Products are simply too exciting and you don't want to miss the boat - hundreds of new items are being added every month.
For many sales reps it's almost become like a sport identifying the next new thing in promotional gifts. "A couple of years ago everybody was giving away these laser pointers used for presentations", says one sales rep, "this year, it's been all about giving eco-friendly promotional gifts and products. I can't to see what next Promotional Product I can personalize with a logo!" he continues.