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Recognition is essential in the world of online business. If consumers can identify a business based on nothing more than a logo or photo that means the company has embedded itself into the consciousness of a consumer. But how exactly is that beneficial to a company?
Personal branding is about perception just as much as it is about recognition. For instance, if you up the visibility factor of your website or business it will not be long before you have pushed yourself into the collective awareness of the world's online community. If a business or a person has worked their way into someone's mind they have already won half the battle. From here on out, anytime your industry or area of expertise is referred to, you are the person who automatically comes to mind. As a result, whether true or not, these same subjects begin to perceive you as the ultimate leader in said field.
The only way branding will ever really work is if your company fights to remain prominently displayed. You never want your target audience to forget that you are available to do business. Put yourself front and center in an attempt to show consumers exactly what your business offers. Repetition helps as well in terms of reminding clients of your continued presence. Be sure to place your image of choice on every aspect of your website or wherever your name may appear. Do not give a consumer the opportunity to forget you by shirking away into the background. It is important to remember that personal branding is a slow process that works over the course of a steady period of time. You are not going to develop a reputation overnight. That doesn't happen in the world of business. You must be patient when dealing with personal branding.
In particular personal branding differs from corporate branding in the sense that the former is when an individual aims to make themselves the face of the business or a respected expert in a certain field. Personal branding has it many rewards, not the least of which is the fact that, when successful, it really does tend to humanize otherwise faceless corporations.
When deciding on a photo, make sure you pick one that shows your best side - both literally and figuratively. It is imperative that you select a professionally photographed picture as you want to appear convincingly authoritative. Remember too that this photo will be used for years to come. Make certain it's a photo you can live with throughout the unforeseeable future.