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There are many different components that make marketing letters sell your product. If your current sales letter campaign is not producing the results you want or need, you may want to read over your current letter to see if you have everything in place that should be. Many times, the problem is in a small omission that can be easily corrected without a complete rewrite.
Does your text fit your target audience? Read over your letter through the eyes of your target audience. Make sure that you are speaking in terms that they are familiar with and are addressing the issues that would cause them to spend money on what you have to offer. Sales letters must be personal, even if they are being seen by a large number of people.
Is there enough information to vouch for your company or product's credibility? Trust is a major issue in sales and it can be difficult to establish a level of trust without a face to face connection. Include background information on your company and your product, plus provide testimonials from previous customers to let readers know that you have a number of people willing to speak on your behalf.
Have you given your readers a call to action? Simply providing your readers with information is not enough. You tell them what you want them to do with this information, before you can expect them to act. Whether you want them to sign up for an email list, make a purchase, or call for an appointment, let them know how they should react to the letter.
Are your instructions to your audience clear and time sensitive? Be sure that your audience understands exactly how to go about taking the steps you want them to take. Give them detailed contact information and set a time limit for them to act on your offer. When a letter has a sense of urgency about it, people are less likely to set it aside and forget that they wanted to follow through with purchases or contact you for more information.
By correcting these issues, you can potentially turn around a campaign and start to see the real effects of your marketing letters. Once you have the right formula, your sales will increase and your business will begin to thrive.