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Something that concerns many people as they start out in the online business world is becoming known to the public, and why they should be known as a leader, than as a distributor for a company. Here are the top reasons why you should be branding yourself as a leader instead of branding somebody else for their profit.
You are building your own franchise, becoming known to society, nobody can then take this from you and destroy it, apart from you.
It will make you stand out from the hundreds upon hundreds of other entrepreneurs who are building someone else's image, you can be a more prominent leader this way.
People will feel more comfortable joining you in business, they want to know they are joining another person, not just some corporate company, with no human factor.
It will make your life easier as a marketer, you won't have to prove to people you are real, it is already done, show them your lifestyle, your freedom and how you work.
If you show these people that you are actually living the lifestyle, and have the freedom your company offers, it will work better then you just pitching them some words and a claim of making thousands of dollars a month.
If the company you are with falls on rough times, you can still be in work, people will be coming to you because you are a leader, not because you are with the company. You could even change companies and still have a following because you are valuable to people.
Here is what you should avoid while you are branding yourself:
Talking crap, you do not want to be known as the person who picks fights, or is a bully.
Spamming, you do not want to be known as that spammer.
Brand someone else, if you are branding yourself and all of a sudden you start to brand your company with you, people could get really confused and begin to question your leadership.
As you can see there are many benefits in branding yourself instead of your company, you will become known, and have followers no matter what industry you join if you can offer value and deliver to your audience consistently.