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Is Attraction Marketing is Right For You? It is natural human tendency to be attracted to people that can help them. People want to be around people who show that they truly care about their well being. The law of attraction marketing is to always remember that you are not a sales person, but a leader!
The reason why most people fail at attraction marketing is because they have hidden motives. They only help people because they are thinking about what they are going to get out of the situation. But people can sense that.
To truly improve yourself, to truly be a great leader you have to lead with valuable content, and worry about what you will get out of it second. A great illustration of this idea is the metaphor of a real-estate broker.
A real-estate broker has a couple agents out there working for him/her. These agents are out there working hard, while the broker sits back and collects the commissions from all the work that the agents are doing. But what happens now is that the agents get better and better at selling houses, and now they are able to teach other people how to sell houses.
Now you have a true problem on your hands. Now your agent decides that they can be a broker. This does two negative things for you.
1. You lose the income stream that that real-estate agent was bringing in for you
2. You now have more competition.
On the other hand, if you always lead with content. If from day one you just instill values into someone, you try to make them succeed. If from the beginning you position yourself as the leader and you build the agents up, they are going to remain loyal to you. Why? because you used attraction marketing the right way. You attracted them to you.
Anyone and everyone can succeed at attraction marketing. It isn't about looks or education, or anything like that. True attraction marketing is the ability to position yourself as the leader and seeking to provide valuable content to the people around you.