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Being an owner-manager of your own business, you are the one capable of building a brand to make your business grow in the market, or rather to improve if you already have one.
Here are the qualities you need to keep the success going and going.
First, focus on what is new and fresh. In order to get your business to become the talk of the town (in a positive way), continue to invent or reinvent something fresh. Something that hooks the attention is an important factor that can trigger interests among the media, especially the editors and reporters. But be wary of what youre giving them though hopefully, its not something contrived or self-serving that you think should interest the media. The media is the fastest way to get you to your customers awareness and greatly help in building brand name. You can try to invite the media to cover the launching of your latest bookmarks and other printed materials.
Second, always keep providing your customers with great service. The first thing that a customer will come back to your store for is a good customer service. Customers love to be treated right and special. Who wouldnt? Great customer service helps in building a brand because it is something that will be remembered. They will always spread the good news to other customers which means greater chances for referrals.
Third, use newswire services. Newswires, especially those considered effective, can significantly increase the volume of media coverage of your announcement. There are so-called specialized dissemination services (e.g. PR Newswire, PR Web, and PR Leap, among others) that can give your press releases additional exposure not only to the media but most importantly, to your target clients (especially those using the Internet to look for products or services) as long as your announcement remains posted online.
Fourth, do some E-mail Campaigns. E-mail, generally, is the most popular form of communication nowadays if you want to reach out to as many target customers professionally (this is, of course, versus phone calls that are unsolicited, text messages or podcasts sent to very busy people). You can state in your email the latest promos of your bookmark printing shop, and other freebies you have for the month, or any good news about your business. You can also email some samples of your bookmarks so that they will have an idea on what type of bookmarks your store is making.
Fifth, be known through your articles. You can also engage in writing reviews about printing sites and everything that has something to do with printing to gain more customers. By doing this, you have given them knowledge on something while making a profit from the customers at the same time. In your articles, you can try to market your products and services in a not-so-obvious manner, so that the readers wont be bored to read it. Add some facts and other side stories to your articles. Maximize your site by doing articles related to your business. The more you create articles, the more that Google will line you up in the top ranking, which in turn can get more customers to view your site. The more customers viewing your site, the higher your chances of getting your product or service purchased.
Having a brand in the market doesnt happen overnight. This is why you need to constantly think of fresh and effective ideas on how to have a name in the market. But having a name or a brand also doesnt mean you have to stop from there. You need to maintain it that is, if you want to remain in business.