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Are you an MLM marketer looking for more results in your business? If so then do you have your own blog? If not then starting one may help your business a lot.
If you are using the internet to grow your business then it's especially important to concentrate on building trust and rapport with people. There is still a small amount of scepticism among the general public for any kind of business online, naturally this is because there have been many scammers and fraudsters who have ripped people off online. You will need a way to gain the trust of your potential prospect.
Using attraction marketing will go a long way to achieve this. This will allow you to promote yourself in such a way that potential customers can find you and learn about you before making a purchase, or you even asking for a sale. Your own blog is a great way of achieving this result
This is like having your own piece of land online and you want it to look good and give great information. It's your 24/7 ambassador and brands only YOU.
A good thing to do is have your own personal story on your blog, make sure there is plenty of information about you and your family. People like to know about you and not just your business. An effective blog should contain lots on useful tips and training, anything that helps your prospects in their life and business, is going to score you some good points. As you learn something new, write a blog post about it, so others can benefit from your knowledge...chances are they will want more from you.
You can also use your blog as a lead generation tool. I use my blog for this and it generates me about 35 leads each day which are all targeted to my niche. Using content marketing I generate traffic to my site and most of it comes from the search engines, using a few simple procedures you can have your content ranking in the search engines. Make sure that your blog is capable of capturing information, so you need some opt in boxes where people can put in their name and email address in exchange for something that you are offering (often called a lead magnet). This will enable you to generate leads.
You might want to consider having a page on your blog where you recommend tools to other people that you use in your business. You can sell the products through an affiliate link and make money from it. It's always best to recommend tools and products that you use yourself, you don't want to promote rubbish, it can harm your reputation.
Its surprising the number of people in this business that don't have their own MLM blog, many tell me it's 'too technical'. Well I'm pleased to tell you that you are able to set up a wordpress blog in just a few minutes, it really is easy, I'm not kidding. Just a few minutes research will show you that it's not difficult at all. I would also recommend that you use your own 'self hosted' blog. By this I mean don't use Wordpress.com or Blogger.com or anything like that. Make sure your blog is hosted on your own private web hosting account (cost about $ 6 per month).
Setting up your own blog is one sure way to increase your exposure and status in the Network Marketing industry.