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Promotional stationary has always been one of the best promotional gifts and the basic reason behind it is the huge amount of audience that you can reach through it. Promotional products such as personalised pens can reach a large mass of audience but the investment is quite less which makes promotional stationary as the best choice while choosing the most profitable promotional gift. Various types of stationary promotional items are available in the market and you should always choose a promotional which will maximize the profit of your company. The following things should be kept in mind while choosingpromotional merchandise for a promotional campaign: The first and foremost thing that you should keep in mind is the budget of the campaign and how much money you want to spend on promotional gift items. According to your budget you can plan if you want to presentprinted pens or promotional parker pens. There is a variety of both cheap and expensive promotional stuff available in the market but it is very important to ascertain your budget so that choices can be made. Secondly you must try and choose a promotional gift which suits the place where you are distributing it. For example promotional pens may not be a big hit if you start distributing them at a market near your home but it will be quite effective when you will distribute it in a trade show. It is very important to choose promotional products according to the venue, target group and company profile. Thirdly one should never look for the cheapest promotional gifts because these are of low grade quality which can sometimes work against the reputation of your company. You should always try and buy cheap promotional products which are of reasonably good quality. Last but not the least is the availability of the product. The availability of a promotional gift item matters a lot and you should always choose a product which is easily available at a market nearby. You should always confirm the delivery date of the gift item well in advance and buy from a reputed retailer or dealer. If chosen in the right way promotional merchandise can be one of the best ways of promoting a brand to a large mass of audience. But you should always take care about the above mentioned points in order to buy some of the best promotional items.