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Welcome to my online article, highlighting the establishment, maintenance, sharing and elevation of ones Personal Brand - the inherent power of ones name.
Recently, I have become increasingly enamored with the far reaching capability that the online age is providing, users and entrepreneurs alike, from various walks of life. Never before, has humankind been so ably equipped with such affordable technology that allows us to reach and share - beyond boundaries, once restrained.
Basically, if you have an idea, product or service - that you feel is worthy of offering to the masses - anyone from almost anywhere on the planet, can now afford to boldly share their works, with anyone else, across the expansive globe of the internet.
Today, the common man or woman, whether young or old, without regard to ethnicity or culture, irrespective of status or wealth can now compete, and offer products, services and ideas not restricted by the stale attitudes and appetites, once dominated and reserved almost strictly for corporate conglomerates and mainstreamed businesses -
Yes, in today's world - if you conceive it, believe it and are willing to receive it - you can achieve the height of giants.
But make no mistake about it - unless you are offering a revolutionary idea, product or service for marketing to the masses, you must understand that most likely your offering is more of a commodity, which will require you to set yourself apart from the competition, in order to build and sustain the level of business that you desire.
How does one accomplish this - through the unique differentiation of your offering versus your competitors? Assuming that your product, service or idea, is of equal ability when compared against your foes - you must establish a perceived value that will attract buyers and visitors to your offering.
This perceived value is driven by your Personal and Professional Name Brand.
As you read through this article and subsequent submissions to be presented - I invite you to fully open your mind and completely harness and receive the principles of Personal Name Branding, -your personal guide to support and to materialize - whatever your outreach might be.
Simply put - It all starts with YOU!
Thank you
Phillip L. Fletcher
Author