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When you begin the process of creating coupon offers for your business, the best place to start is by looking at existing coupons and particularly those of your competition. It is easy to find coupon offers, they are everywhere. Look in newspapers, magazines, stores, the mail, and even on calendars or local maps of the area. Find coupons you like and ask your self why you like them.
Here are 7 tips to help you make great coupon offers.
Tip #1: Find coupons that really stand out and have great offers.
Tip #2: Write down the way the offer was worded, including any disclaimers
Tip #3: If sent by the mail, did the envelope have any special wording that made you open the envelope. If so, make a note of the exact wording.
Tip #4: Ask yourself how you are going to create (AIDA) attention, interest, desire, and action ( the four principles of marketing) in your coupon offer.
Tip #5: Make sure that your offer includes something free, a discount, a deal, a trial offer, or an item that a prospect would not think of buying without your offer.
Tip #6: Think about what your prospective customer might want, and create your offer based on a specific benefit, need or desire.
Tip #7: Create several different coupons offers, distribute them, and keep track of the offers that were redeemed most. These are the ones to use over and over again.
You can look on the internet at various coupon sites and learn from others. Major corporations spend a great deal of time and money researching and surveying to determine which type of offers attract the most attention and boost the profit margin the most. Pay attention to these types of offers. And also pay attention to local businesses that always seem to be busy and look at their offers. It will help you get a feel for what coupon offers you should create for your own business.