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Whats Your Message?
Before you can start shouting from the rooftops about your business, you need to find your voice. In marketing terms, your voice is the personality you want your brand (aka your business) to have. Do you want it to be fun, cheeky, edgy, dynamic, serious, exclusive or something else entirely? Once you know the way you want people to view you your consequent promotions will start to take shape. Think of Virgin and Richard Branson. Everything the brand does, from its airline to its record company has Bransons own style stamped all over it!
Translating Your Message Through Your Design
If youre not creative yourself, its a good idea to brainstorm with a graphic designer or another artistthese professionals are well-versed in taking an idea and making it visual, and can show you a range of options to choose from in terms of styles. You may never have even known you wanted a certain image until it was shown to you in a certain way!
Maintain Consistency With Branding
Once youve got a logo or colours that make a statement about your brand, stick with it! The more people see that brand around the place, the easier it will be for your brand to become recognisable and synonymous with the product you sell!
Getting Your Message Out There
The question is, how to you make sure as many people as possible see your logo? Firstly, make sure its all over your website, stationary, business cards and (if you have a shopfront) your signage. But there are so many other opportunities for logo placement, and each one represents a chance to get seen! Think about putting your logo on your business car, delivery vans, billboards, key-rings, pens, paper bags, promotional drink bottles and anything else you can think of! This is why its important to make sure your logo is dynamic and easily recognisableitll stick in peoples subconscious as something familiar, and people are more likely to trust a brand that is familiar to them.
Is Your Brand Worth Protecting?
At the end of the day, if your brand or logo becomes wildly popular, you dont want all the strategic work and money you put into it to have been a waste of time. Once youve got a logo youre happy with, have it and your business name registered with the patent office to ensure that the only person to benefit out of your brilliant logo design is YOU!