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So, you have a business or just started one. You need to get 'out there' and there are a thousand and one terms and companies that can help you do so. Costing probably an arm and a leg, or they're just down right suspicious. Well, if you have a little bit of IT knowledge, boosting your business may not be that hard.
First off, you'll need a webpage. Not just a MySpace or Facebook page. A proper website. Something that's you and reflects your business. Get a reliable web host. They'll look after your page. While you look for that, most of them offer a domain name. Choose something thats related to your business name or type, and geographical location.
Next, get a CMS. Its a Content Management System that is web based, and is usually easily installable by the web host. Joomla and Drupal are some of the best with extensive support and free add ons as well as templates. Make sure your template design is something that you can identify with as will your future customers.
Now start keying in words and setting up categories that will make the page easy to navigate and read. Google rankings increase with relevant keywords in your web page, so that kind of takes care of your Search Engine requirements. Get good images too. You can buy pictures for as low as $ 0.20 or take some of your own. Remember the page must be pleasing to the eye, easy to read and simple to navigate.
The worst thing you could do is to pepper the pages with too many blur or pixelated pictures and non-relevant text. Trust me, there are many pages out there with claim to such notoriety.
Have your contact details at the footer of each page, such as your phone number. Have a members area to make them feel special. You could send them updates from the web page, have members-only specials and even have a private forum. This improves traffic, which in turn generates sales. Remember, potential customers always search for businesses on the web, and if your web page represents everything about your business, you'll go a long way. That's branding and Internet marketing in a nutshell. Have fun and do write me if you need any more advice.