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The most important thing to remember when building a list for your business is that it should comprise of those individuals who have shown intent to know more about your product or service. In other words, your mailing list should consist only of prospective customers.
When you eventually offer them the details of your product or service, there's a good chance that they'll purchase it. At periodic intervals of time after building a list, you can email the people in it to inform about your latest offers, products and services. However, make sure you do not email them too frequently; or else they might get annoyed with you and your products. It's important not to annoy your prospective customers.
Effective list building can be done in various ways. Don't let your customers leave your website before providing them the opportunity to remain in contact. There are 3 methods by which you can do this. Firstly, you can place buttons on each page of your website asking the viewers to add the page to their favorites list. Potential customers can then simply click on your URL from their list of favorites. But not everybody takes a second look at their favorites list. So another method is to include a social bookmarking website checklist too on each page. This will enable your prospective customers to bookmark your website in their Del.icio.us or Spur account.
Thirdly, the most effective way for list building, you can create opt-in boxes or pages for your website, by which you can acquire at least the first name and email address of the viewers. Obviously, you need to dole out some freebies in order to make people enter their names and email addresses. You can provide something like an e-book, an online course of some subject, or something similar. Thus you can always think up an idea to acquire contact information of prospective customers. Building a list that is effective needs patience and some creativity. Don't miss a single opportunity of acquiring a contact.
Statistics reveal that it takes at least seven instances of coming across your product/service for an individual to make up his mind on purchasing it. Hence it is vital to make most of the above list building methods so that you can provide opportunities to the customers to view your offers. The significance of building a list of prospective customers, therefore, can never be overemphasized. If you don't succeed in list building, it will need an exemplary effort on your part to increase your sales and earn profits.
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