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Companies are continually looking to develop their branding strategy and reinforce their brand values to the consumer. This is done by developing a core set of values innate to the brand that the consumer can associate with. A brand is essentially a seller's promise to deliver a set of core values. These values can include, trust, loyalty and style or they can be a combination of the above and more.
In today's society of high impact media and with the consumer ability to filter brand messages, companies are repeatedly looking for new ways of developing brand reinforcement.
A technique companies are increasingly turning too as part of their brand reinforcement is using personalised number plates. This is because businesses can indirectly talk to new and potential customers without the use of expensive marketing campaigns. Furthermore, it offers businesses the opportunity to break through the barriers of sensory stimuli that consumers have in place to filter on average 1,000 messages of advertising every day. A good example of brand reinforcement using a personalised number plate is "NO5". Chanel's delivery van sports a very old and valuable cherished number plate "NO5" in honour of the famous perfume.
There are some obvious combination's of brands that could use number plates as part of their marketing strategy BT, BP and Sky all spring to mind.
You do not have to be a big brand like Chanel or BT to use private number plates. Increasingly smaller companies are turning to cherished number plates to catch your attention from plumbers, electricians, to driving schools and even car dealer franchises. These types of small businesses are all using personalised number plates as a marketing communications tool.
In the future their will be continued growth of personalised number plates being used by business to promote their business. From large multi national organisations to small independents, they will all be fighting to be seen and heard by their potential customers. Personalised plates offer a great opportunity and that extra level of diversification that can get you noticed over and the above the competition.
Finally, using your company brand on your number plate could be used as a great public relations tool. How may you ask? When you first purchase your number plate, I would recommend contacting the local newspapers for they may give you some free editorial space. Local papers are always looking for stories and this is a great opportunity for you to promote your business.