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Before you can become an expert or brand yourself as one, you need to decide what it is that you are an expert in. People will believe what they perceive to be true, so you just need to tell them what kind of expert you are and prove it to them. It is wise to choose what you are most passionate about-not necessarily what you know the most about. If you are passionate about something, it is easy to learn more and make yourself an expert. Build your brand around your passion, not your knowledge.
After you have decided on your brand-what your expertise is-now you must decide what your brand will be called. Do you want it to be your name or a "company" name? Don't let your brand name get too long. You want a short, catchy brand name that will be easy to remember. You also want to make sure it will work well on websites like Facebook and Twitter. Pick your top one or two choices and purchase the domain names from a website like GoDaddy.com.
Now that you have your brand name and your domain names, use those to register at article distribution, social networking and blogging sites. Register at all the free sites you can find, and consider using a paid article distribution service. Create a Facebook page and a Twitter feed, of course, but look beyond the basics. Register at sites like Blogger, LiveJournal, Wordpress and Tumblr. They are all free and easy to use. You don't need to create your own web pages or know HTML for these sites.
Make sure your accounts are consistent. Keep bio the same on each website. Consolidate the information provided so it can stay consistent under different potential restrictions. Consistency is key-you don't want customers to find different information from each website they visit.
Write with passion. This is where the choosing of your area of expertise becomes very important. If you know a lot about something but couldn't care less about it, potential customers will be able to tell. Write about what you care about-it shows. If you write about things that interest you, other people will be interested. People will follow what you have to say if they can sense your passion-passionate people are more interesting to talk to and listen to. Post articles full of passion and information and the followers will come to you.
Visit forums and network sites related to your topic of expertise and make posts or comments. Get your name out there-the more people who have seen your name, even if they don't remember where or when, the closer you will get to expert status. Be sure to check back often-every week or so at least-and respond to any comments about your posts. You want people to know you are interested and care about what they have to say. People will make a point to find you or tell a friend about you if they are consistently treated well by you.
The internet is the quickest, easiest way to brand yourself an expert. You can connect instantly and reach thousands of people at once. It takes time to establish your brand as an expert, but writing and posting articles is definitely among the quickest way to do it. Time, passion and social networking: that's all you really need to brand yourself as an expert.