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Branding is a viable marketing strategy. Businesses worldwide invest millions of dollar every year to promote their brand. Branding can be done in many ways, out of that social media is very popular today. A brand succeeds when it bridges a gap inside the consumers mindset of where they are now and where they want to be. Social media can help build that bridge, it can work with the consumers on answering their fears, their questions that lead them from their reality to achieving their visions.
Brands need advocates to spread the word, and nothing is better than social media for recommendations, shareability etc. because of the direct interaction social media affords the client with their customers, it truly is better than any branding campaign, including one-on-one customer service. Brands need to communicate at all level and for all emotions.
Brands need to listen, not for the sake of it but too evolve and brand need to be consistent and constant in consumers lives, these all points are very important when branding is done using social media. Brands and consumers are interdependent, an attribute that is enhanced to the extent that brands are animated, connected, distributed, networked, humanized, individualized and socialized. Brand is not just visual images and tag lines, it is the collective emotional response to images and experiences.
In other words, a brand is not defined by the product or service, but rather the person who uses it, talks about and engages other with it. Brands doesn't count its success by the people who is using or has used, but it counts when the people count upon the brand they use.
Social media, however allows you to build yourself as brand long before anyone becomes your customer. In fact, if youve done your social marketing correctly, youve already become their friend, this is interactive branding at work. Social media is a place where everyone can share their opinion, negative or positive and play with your brands image. This way a brand makes people feel like they have all the freedom in the world to do or say whatever they like. While at the same time it is all happening in a central place so a brand can monitor what is happening, making it easy to respond to negative or positive comments and interact with the customers making them feel, heard and appreciated.