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When you're running an online business, your domain name plays a huge role in your overall success. That's because your domain name is much more than a simple string of letters or numbers that a person can type to get to you. It represents your business and what you have to offer, and it can benefit you in many different ways if you know how to choose a great one.
Here are 3 important ways that a domain name can be important for your website:
1. Search engine optimization. The first and most important way that a domain name is going to benefit your online business is through search engine optimization. If you choose a domain name that features one or more of your primary keywords, you'll be able to instantly boost your SEO and be easily aligned with the niche that you are trying to go after.
2. Website identification. Your domain name is like a sign post for your business on the Internet. You want to be able to be identified and recognized, and choosing a name that showcases what you do and who you are will accomplish that. Your domain name shouldn't be random, it should be a great, concise description of who you are.
3. Type in traffic. If you get the chance to purchase a short and obvious domain name, then you'll be able to benefit from type in traffic. This is when people don't even use the search engines, but instead just type a possible name straight into their address bar. With the right kind of domain name, you can benefit from a great deal of type in traffic.
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